Module 1/6: Branding and visual identity -Understanding branding

We are glad to announce a great opportunity for small business marketing trainings. We know many of you are interested in digital marketing. We are collaborating with Renata Klawer who is an expert in digital marketing to put on a (6 modules-free for SVEDC members) and they focus on the basic concepts of marketing for your business. All of the modules will be in English and free for all members of SVEDC -If you are not a member of SVEDC each module will cost $10 Important things to note: You must register for each module individually There will be a total of 10 spots available for each module All modules will be done via Zoom All participants who successfully complete 4 of the modules will receive up to 5 hours of paid consulting with our SVEDC partner/contractor for questions, logo development, etc. This event is a series of courses for SVEDC entrepreneurs to improve their companies branding. We will explain the importance of creating a meaningful and appropriate visual identity to support the marketing of a small business. These courses will guide students though the basics of the design process, helping them apply the learned concepts to their specific marketing needs. What will be taught: Basics of branding -what is branding for (representing your business) What is being represented(mission, culture, people, values, products, services0 How is a brand used ( where does it show up and why) What makes branding good or bad ( appropriate, consistent, liable, evocative) Outcome: Branding brie doc that explains what the brand should represent Tool(s) used: Google slides (course presentation) Google docs (student branding brief)